Search Engine Optimization (SEO), also called “Search engine marketing (SEM)”, is the process of directing traffic from searches made on search engine results such as Google and Bing to your website.
Having a website is essential for every business, but having prospects find your business when they are searching for a solution is another also a very important step. Gone are days when SEO was an option but a compulsory tool if you want to direct free traffic to your website, which will automatically increase sales and bring more money.
The ways to get your business on top search results are:
- Paid Search Ads
- Local SEO
- Search Engine Optimization
Paid Search Ads can be done on Bing Search and Google Ads with a few clicks of the mouse. But you burn your money and still not get best result.
Local SEO involves listing your business on Google My Business, or Bing Places for Business. The process is easy and you really do not need a website to list your business.
But you only get found by people in your locality – which is like a shop in the market.
On the other hand, with SEO, your business is guaranteed to be found by prospects all over the world. SEO takes a lot of stressful processes, but the end result is exceptional. You have to do this once, and your business can be found on any search engine.